SEO Tips for Small Business

See These 10 Tips for Better Small Business SEO

When it comes down to ranking your site’s page in the local rankings, it’s obvious that you need to do some basic SEO in order to compete.

Fortunately for us, there are clear guidelines that will help you rank your pages better, and most of them are doable without being the head geek at Google.

Let’s look at 10 small business SEO tips that will help you rank your pages and sites better.

10 SEO tips for small businesses

Create substantial content – Being sure that you give your readers meaty, compelling content that they can use is job #1. Google favors longer text, so shoot for at least 750-1250 words per page.

Simplify your URLs – Crafting simple and descriptive URLs make it easy for people to understand the content of your page by merely looking at the URL. Consider using primary page keyword in there too.

Have a keyword strategy – Know which keywords you want to rank for, make each page focus on one primary keyword, and keep your keyword density on the page low, between 1-3%.

Make a Google My Business account – This is Google’s most recent local business initiative. It includes things like Google+, Maps and much more. If you hope to do well in your local rankings, you’ll need to make sure this is optimized and complete.

Optimize for mobile – Never more essential than now, as Google announced that beginning April 21st, 2015, they will penalize non-mobile friendly sites on all mobile search results, which is about 50% of total web traffic today. Don’t be left out! If you aren’t sure if your sites are mobile-friendly, check them out in the free tool that Google has provided: Google Mobile-Friendly Test.

Optimize images – Making sure your images have accurate (not-keyword stuffed) ALT tags, as this is a ranking signal in the search algorithm.

Mind your NAP data – Make certain that the information you present to the world is consistent across all your web platforms. Get all names, addresses and phones, along with any other identifying info straight.

Generate user reviews – Encourage your customers and users to leave a positive reveiws for you, especially on Google+, as this will have a large effect on where you rank.

Meta data – Ensure that each web page has optimized Meta data, in particular title tags, description, along with only 1 H1 tag per page.

Take advantage of Google Analytics – As well as Google Webmaster Tools! They are an excellent way to get intelligence on how your site is performing and where you can do better.