Can You
Make Money Online Without Spending Money?
When you’re just
getting started online (or sometimes when you’ve already spent all of the money
you had available), you start looking for ways to launch your online business
for free, and wondering if that’s even a real possibility.
The answer is yes!
You can
definitely launch and grow an entire Internet-based business without having to
spend a single penny for any tools
Choose a No Cost Business Model
You can make
money without spending money by promoting products and services. Affiliate
marketing allows you to earn money several different ways. Most people are
familiar with the more well-known affiliate sites like Amazon, ClickBank and
Commission Junction.
But there are
some profitable sites that you might not be aware of yet. You can look for PLR
affiliate programs. This is where you promote content packs for other
marketers.
You can find them
by doing an Internet search for PLR sites and see if they have an affiliate
program. You can also become a WordPress theme affiliate. StudioPress creates
WordPress themes.
If you’re part of
their affiliate program, you can promote them. If someone buys a theme through
your link, you get a percentage of that sale. You’re not just limited to
digital products - you can also promote tangible items.
You’ll find many
of these online. But you can also find them offline. Any store that you can
physically walk into could possibly have an affiliate program. Walmart has one!
What they pay
their affiliates depends on the product category that you promote. Zappos also
has an affiliate program. You can promote anything from clothing to home goods.
Sears has an
affiliate program, too - but they’re choosy about who they allow to promote.
You have to have a certain amount of page views each month for your site before
they’ll consider letting you sign up.
Here’s a tip for
you if you do decide to promote for a store that has an affiliate program - use
contextual links in the body of your blog posts. Don’t just use the banners
provided by the stores.
Some people think
they’re ads and they don’t click on them so they don’t convert as well as text
link recommendations – but test it for your audience to make sure. If you use
pictures of the product on your site, make sure the picture is an affiliate
link for you.
Many site
visitors click on pictures and you don’t want to miss out on that commission.
Besides affiliate marketing, you can make money online through ghostwriting.
You can
ghostwrite for business clients, for other marketers and for other bloggers.
You can write articles, reports and text for web pages. Many of these people
who need this kind of work done started out online the same way you will.
When they first
started, they looked for ways to earn without having to spend money. But now
that their business has grown, they have a lot of need for product output
without having a lot of time to keep up with the demand of people who want to
learn from them.
So they hire
ghostwriters. You can help by offering your services to free up time for them.
You can write everything from a blog post to a book for a marketer. You’ll be
earning money while you’re growing your own business until one day, it will be
you who has the need to hire a ghostwriter.
When you
ghostwrite, you’re working on products that someone else created through their
expertise. You can do the same. You can create products that are your own and
actively promote those items.
What you can
create will depend on what niche you enjoy, what you have knowledge about or
what you learn about. If you’re into lawn and gardening, you could create a
report on how to deal with the most common pest problems associated with lawn
and gardening.
Anything that
successful marketers create, you can create, too. If they’re creating eBooks,
you can do the same. It’s wise to study what the competition is doing to see
how they’re making their money.
Everyone has
something that they’re good at. For some, that’s helping other people make life
changes. You may be the type of person who instinctively knows how to guide
people to help them see the direction they really want to go in life.
You could get
into coaching people. The type of coaching you can do will depend on whatever
it is that you’re good at. If you’re good at knowing how to handle affiliate
marketing, then you could turn around and sell your services as a coach in that
area.
If knowing how to
get a lot of site traffic is your area of expertise, then you can do that.
Whatever skills you have that help you meet goals in your life, you can bet
that someone else may be able to benefit from your insight - and they’d be
willing to pay for your knowledge.
You could become
a coach based on your expertise in an area that’s a hobby of yours. If you’re
good at training dogs, you can coach others on how to do that. Think about all
of the skills that you have in your life that you can use to make money.
You probably have
more skills that others can use than you may think. Another route that you can
go to earn money online without spending money is to become a virtual
assistant.
As a virtual
assistant, you can earn by leveraging skills that you probably already have.
Though many people hire a virtual assistant for help in their personal lives,
others hire one to handle various tasks associated with running a business.
They use a VA to
answer their email and handle running their social media sites. Sometimes they
might want to hire a VA to do the research involved with a certain project.
You could be
hired to perform one big task or several smaller ones. A virtual assistant
keeps others organized and accomplishes what has to be done. Many virtual
assistants got their start simply because they put the skills that they had in
marketing to good use.
Squidoo is a
platform that you can use to make money. You can create a lens or several of them
and have ads on the site that will earn you a percentage of any clickthrough
commissions.
You can also put
affiliate text links within your lens that can be used to promote products. The
products that you can promote can be Amazon products or products from affiliate
sites - as long as they’re not spammy.
You can set up a
lens and have a link in it to a place that will let readers opt-in to receive
information from you. One of the big helps with Squidoo is that you can use it
to link back to any of the money-making sites that you have.
Because Squidoo
does well in ranking with search engines, you’ll be able to use that leverage
to help you earn money. They’re picky about rules now, so make sure you abide
by their terms of service.
Make the Most of Free Tools Available to You
MailChimp allows
you to build your own email list for free. You can have up to two thousand
subscribers on your list and you can email them throughout the month with
information about your business.
When you sign up
for an account with MailChimp, you get to create a mailing list. After you do
that, take the sign up code and add it to your widgets section in WordPress or
Blogger.
Having an email
list filled with subscribers is important for the success of your online
business because a list can help you grow your customer base. When you’re first
starting your list, you should email your subscribers with useful tools and
information.
MailChimp will
even let you split test your emails. You can use the A/B testing to determine
important things like what time of day is best for sending, which subject lines
convert best, and what type of campaigns are the most productive.
By tweaking one
thing at a time, you’ll learn what types of content your audience responds to.
You’ll want to make sure that you have good keywords in everything that you
write because keywords help your potential customers be able to find you
online.
It’s important to
use short tail and long tail keywords. You don’t have to rely on your own
expertise to be able to figure out which words to use. You can get help from a
keyword tool - and there are some good free ones.
Ubersuggest.org
is one of them. You simply type your word into the query box and you’ll get a
list of keywords broken down by some random suggestions the site pulled from
the alphabetical list and the rest will be listed under the alphabetical
letter.
For example, if
you type in gardening, you might get “gardening tips” at the top, but if you
scroll down to the “t” section, you’ll see not only “gardening tips” but
“gardening tool set”. If you click on
“gardening tool set” the keywords are broken down even more.
The Google
Keyword Planner will allow you to see the volume of people searching for
certain keywords. But it will also let you know what kind of competition you’ll
be facing by choosing certain keywords.
For example, if
you choose to use “gardening,” you’ll see the monthly searches and you’ll see
that the competition for that word is fairly high. But if you add the word “organic” to make it
“organic gardening,” then you’ll see that the competition is lower.
The reason that
using a keyword tool is important is because you’ll be able to see what kind of
website traffic is estimated for those keywords and you can choose the ones
that will bring visitors to your site.
Graphics are an
important part of an online business owner’s arsenal. The right graphics can
help you promote your product or services and make you look like a
professional.
There are plenty
of resources to help you grab professional graphics for free. SmashingMagazine
offers a freebies section. This section frequently features graphics like
icons, social media buttons, and vectors.
You’ll be able to
use many of these freebies in both personal and commercial projects - including
services you offer or products you create. But you’ll have to read the
guidelines carefully because there are a few icon sets that have restrictions.
The site
iStockPhotos.com has a section of their website that offers free weekly photos.
You can download the photos and use them however you’d like in your own
projects.
But photos aren’t
all you can download for free. There are also free audio clips, free video
clips, and free illustrations. FreeDigitialPhotos.net has plenty of beautiful
images available.
You can use these
images for free, provided you credit the photographer. If you can’t credit the
creator, then you can purchase the image for a few dollars and use it freely.
Next, you want to
make sure that you have a blog for whatever business you have. Many businesses
use free blogging sites when they’re first starting out so that they can save
on the cost.
Which blog
service you choose should depend on how you plan to use it. If you plan to do
affiliate marketing, don’t use WordPress.com. Their terms of service prevent
you from including affiliate links in your posts. You’re also not allowed to
sell any type of product using a blog from WordPress.com.
Blogger is a
better choice if you’re interested in affiliate marketing. Many people have successfully
used Blogger to earn money through affiliate programs. You’re even allowed to
include ads on your Blogger site through AdSense.
If you’re looking
to have a shopping cart on your blog, then you should try Weebly instead of
Blogger. Weebly has its own blog structure and comes with a shopping cart
option.
Using a free
Weebly account, you can sell up to ten products. These can be digital or
tangible products or a mix of both. If your site grows beyond ten products, you
can always upgrade your account later.
Promote Your Products and Services for FREE on the ‘Net
Thanks to social
media, advertising has gotten easier than ever. Social media can allow you to
connect with customers in other countries that never would have heard of your
business otherwise.
There are several
popular social media sites that you can use to promote your online business.
Facebook is one of the most popular social media networking sites.
For your online
business, you should set up a fan page. When a Facebook user likes your fan
page, they’ll get updates from you in their feed. You can also use it to
interact with your customers and build a fan base.
You are allowed
to have a targeted domain on Facebook. Instead of having a random URL, you can
have one that’s specific for your business. If you sold chocolates, you could
have that in your URL by having something like Facebook.com/JanesChocolates.
Twitter is a
social media service that lets you share updates in 140 characters or less.
These updates are called tweets. You can embed media like videos and photos in
your tweets.
Providing a
steady mix of content will keep your followers interested in what you have to
say. But don’t constantly use it to get into someone’s face with a BUY NOW type
of tweet. Interact, but don’t be pushy.
YouTube is a
social media site that’s centered around videos. Users can post videos, comment
on other users’ videos, and create playlists. This may surprise you, but
YouTube is a popular search engine.
Many visitors go
to YouTube and type in a keyword like “dog training.” If you have a video on
dog training that has a good description, your video might appear in the search
results.
You can use
YouTube to drive traffic to your website or you can use it to promote your
services. Again, make sure you follow their rules or you might find your video
account shut down.
The social
network site Pinterest is an easy way to share pictures. Users ‘pin’ images to
various boards. This allows users to find their favorite products or website
again.
It’s a great
social networking opportunity - especially if you’re in a field that relies
heavily upon design such as an artist or web designer. Infographics go over well here, and users
often Share pins, helping your posts go viral.
Don’t forget to
join Google Plus. This is the social media network that the search engine,
Google created. Google Plus allows you to add users in circles. These circles
allow you to choose which of your followers see your status.
You could have a
circle for family and one for marketing. Your status about your cat’s antics
could be restricted to family while your blog post about a new product could be
viewable only to your marketing followers.
Prep Yourself to Level
Up By Investing in Your Business
While all of the
free tools that are available can be a big help when you’re first starting out,
many of them do have limitations and you certainly don’t want to limit your
earning potential.
If you start out
using MailChimp, eventually, as your business grows, you’re going to outgrow
the amount of subscribers you can have on there. So you’ll need to switch to
another autoresponder and you’re going to want to pay to get a good one.
Aweber is an
autoresponder that - while it’s a paid one - is still pretty inexpensive, and
you get a lot of features with them. You get customizable templates for
crafting email or to use on your website.
But you also get
email tracking with the use of their analytics program. This lets you see
what’s happening to the email you send out. You’ll get follow up tools and
tools that allow you to specifically target subscribers with information that’s
relevant to them.
After you can
afford it, you’ll want to invest in paid keyword tools because you’ll be able
to access more information that will help you draw in more traffic and build a
bigger customer base.
Market Samurai is
one of the paid keyword tools that’s good. Among the features that it offers is
the ability to identify the best places to promote your website. It also
teaches users how to monetize a website.
With keyword use,
it’s one of the best programs you can buy. It shows users how valuable a
keyword is - both through organic use as well as with paying venues. There are
many paid tools that each deliver valuable keyword insight.
You can use
graphics on your minisites for different tasks - such as to help you sell a
product or to get someone to subscribe to a list. These graphics are used to
get the customer to take a specific action.
For example, like
a big, red sign up arrow with a Buy Now button. You can start out free and then
upgrade to paid graphics using a professional site designer. Your lowest paid
graphics might come from Fiverr, but then as you make more money, you’ll be
able to invest with a professional designer who has complete packages.
When you want to
put money into your business, you’ll want to look at paid traffic, too. This is
traffic that comes to your sites through the use of means you paid for.
Google AdWords is
an example of using paid traffic. Paid marketing campaigns are a way of
advertising your business. You can use the pay-per-click method, or by text or
by view, but it’ll depend on the campaign that you choose.
Facebook, while
it’s a free social networking site, also has paid ads. So you might post to
your Fan Page for free, you also have the ability to “Boost” that post using a
paid advertisement.
Starting out on a
shoestring budget (or no budget at all) is nothing to be ashamed of. Many
people have done it and gone on to create thriving Internet-based businesses –
and you can, too!
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